Alka Seltzer


A subversive billboard campaign for Alka Seltzer using famous alcohol slogans to link the fact that Alka Seltzer is a proven relief for symptoms of excess such as heartburn, acid indigestion, and stomach aches.

The campaign idea can be understood in just a few words allowing it to work well for billboards so passers-by or motorists remember the campaign within a few seconds.