Hewlett Packard

The Computer Is Personal Again

Created multiple campaigns for Hewlett Packard under the “Computer is Personal Again” campaign.
Work included concepts for consumer electronics such as laptop and desktop PCs and a range of B2B campaigns for commercial products and services.

Highlights included a video concept based on the idea that the more you use a computer the more it has your identity on it and the more it becomes like you holding your photos, music, files, wallpapers, internet searches.

Other projects included a B2B campaign about reducing stress for IT managers where we created a happy stress toy named Ollie. The idea was IT managers using HP products were less stressed and so the stress toy could be happy. 20,000 stress toys were made and sent out as a direct mail campaign along with a name tag and link to find out more about HP services.