Ochie brand story

Brand story development for a Caribbean/U.S. inspired swimwear brand.

Screenshot 2023-02-28 at 12-06-55 Havana
Screenshot 2023-02-28 at 11-55-36 Lisbon
Screenshot 2023-02-28 at 12-02-45 Costa Rica

Brand story brief


A luxury swimwear founder wanted to build on ideas to develop an effective brand story to promote the new brand. The story needed to tie the logo, images and brand identity together and convey the Caribbean heritage of the company.