Luxury wine brand campaign

 Brand name development, tagline, brand story, website concept, and copywriting



The name comes from a French term used to describe vine branches cut off during the year and collected after pruning. The world relates well to the company’s mission to take collectors closer to the source and provide the chance to buy and experience new wines. For web concept and art direction, we commissioned unique conceptual art to symbolise a journey, travel and growth.

This delivered a completely new idea for the sector – with no stock images of wine glasses or wine barrels in sight. The result positioned the brand as something completely different to its competitors and as a luxury offering in the industry.